Current and Up Next
The Circular Economy offers a multi-trillion dollar opportunity – est. $6.6T in potential cumulative global value between now and the next 6 years – while simultaneously providing a way for businesses to meet their growth plans and achieve their sustainability targets.
Resource efficiency, externalities, and the value of intangible assets will be assigned new meaning in the Circular Economy.
It is my belief that brands will be defined by their material selection, integration of circular systems, and their ability to broadly and transparently track and communicate these benefits.
Stay tuned for what’s next.
“80% of a product's environmental impact is influenced by decisions made at the design stage.”
— Ellen MacArthur Foundation
Meet Lia: the first flushable pregnancy test
It was 2014 when we recognized the enormous global waste problems with single-use plastic diagnostic test kits. We were ahead of the curve. And on track with the femhealth movement that followed.
Lia’s existence and the team’s persistence to make the product a reality drove awareness and amplified the importance of sustainable consumer products, as well as innovations designed by and for women.
We beat a lot of odds and did a lot with a little. I'm proud of the international traction that the technology, product, and brand received...
Some of the ‘Best of Lia’ is included here.
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#43: Lia – “More privacy for women and less plastic waste”
FORTUNE, “The Greatest Designs of Modern Times”
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ADC Gold Cube, International Packaging Design Excellence
THE ONE CLUB, Art Directors Club Awards
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"First holistic redesign of the pregnancy test for 30 years"
THE DESIGN MUSEUM, “Beazley Designs of the Year”
