Bethany specializes in innovations, research, design + deployment, and emerging trends at the intersection of circular products + sustainable materials, health + wellbeing, and eco-conscious brand stewardship
Award-winning entrepreneur, multidisciplinary designer, and creative business leader. Awardee of TIME’s Best Inventions, 2x Fast Company winner, TechCrunch Battlefield champion, regional EY Entrepreneur Of The Year, ADC Gold Cube winner, and Beazley Designs finalist.
Pioneer in plastic-free, flushable diagnostic tests
Bethany is the inventor of the first FDA-cleared flushable, compostable pregnancy test and was the creative force behind the Lia product, technology, and brand.
As the founding CEO of Lia Diagnostics, she ran the company from its inception in 2014 to late 2021 taking it from an idea to a tangible reality.
In late 2021, having accomplished goals of successfully securing FDA clearance, building a robust IP portfolio, and launching direct-to-consumer, Bethany began pursuing additional opportunities and international sustainability engagements furthering the foundation for future endeavors.
Speaking engagements
A U.S. delegate at Global Entrepreneurship Summits and speaker at various conferences, Bethany enjoys discussing sustainable products and next-gen materials, underrepresented entrepreneurs and inventorship, and circular systems and frameworks.
